2012年10月22日星期一

Various no-name brand stores coexist jewelry industry faces reshuffle

Related articles: gold industry in Jingdezhen slowly picking up from the Square to Pearl Hill Road and eventually opened a number of stores, in addition to the old district of the Pearl Hill Road, the Zhejiang Road also has a jewelry counter settled, brand many, big names from the international to regional brands and local brands, which also mixed a lot of no-name. industry analysts said gold jewelery shops up to more than 20 starts to saturate. In Jingdezhen, the gold jewelry industry is still in the various no-name stores coexist visited in the mountain of gold jewelry stores most get together Zhushan, every few hundred meters there is a gold jewelery shop. Huada department store, a jewelry store clerk said, of Zhushan in the road street stores are now only a handful of the most concentrated period of Square to Pearl Hill Road during this. Within just a few hundred meters, not malls counters, along the street, there forty-five gold jewelry stores. in a jewelry shop near the Plaza, insiders say, now, some of the more and more people choose to do jewelry to be successful in other areas, they are dreaming to be successful in this new field of ; while on the other hand, the group of people in a lot of pioneers who have encountered a bottleneck in the development fall into confusion and perplexity, which some people have been brewing exit the industry, and instead seek a new way. the insiders said, Jingdezhen large and small jewelry shop more than 20 first-line stores, and no-name shops coexist.

Some no-name jewelry store, the entry barrier is low, jewelry sales price a lot of water, disrupting the entire the Jingdezhen gold jewelry industry order. jewelry industry is facing a The Fung total disclosed, there are two gold jewelry shop deficit this year, has been in private transfer. Many laymen to jewelers see very Especially the past few years, gold appreciation quickly, all thought it was a rising channel, stormed to do a few people who, industry also looked Nieyibahan. In fact, people in the industry know that more than 20 in the second and third tier cities in Jingdezhen, gold jewelry store, the industry has begun to saturation. phoenix always said, the jewelry industry firm footing or first-line stores, and local veteran jindian. There are some of these veteran timely industry transformation success by people of all ages. Fung total frankly. As industry insiders said, facing the competitiveness of the market, a lot of no-name jewelry shops or playing jindian have to change marketing. At the head of a jewelery shop in South Gate, see the shop is not a single gold processing and acquisition of gold jewelry, and also sell all kinds of silver jewelry, jade and other jewelry, goldsmith to turn to a variety of business from full-time.

the fiery gold jewelry market is still optimistic industry for the current status quo, some industry insiders believe that the gold jewelry industry is still a a lot of eyebrows, the jewelry industry's prospects remain promising. They welcomed the strong boss to invest in the jewelry industry, so that the common prosperity of the market. However, the industry has also made some suggestions, do the jewelry industry investment must be cautious. This industry is defensible, only long-term accumulation can really do a good job. Although the survival of the fittest is a law, but switch shop too much is not a good thing, is detrimental to the development of the industry. Fathers many years engaged in the gold jewelry industry, a jewelry is not simple, the boss should not only understand the operation and management but also to understand the marketing, the funds should be strong. Not only that, but also know how to gold jewelry expertise and understand the spending habits of consumers. In this regard, they suggested that the new entrants in the industry for the return expectations are not too high, expect gold jewelery shop opened on how much money is difficult.

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